Being a web writer means you have to be able to write in a language that your readers can understand as well as persuade them that what you are saying is the right thing. Being persuasive is also a way to keep the readers reading through your website. For content writers, here are the tips they remember to ensure that they are writing persuasive content.
First, a writer should treat the readers as wild animals – in a good way. Unlike when the audience are reading books, they will not read the content from the heading to the fine print, word for word. Instead, they will be hunting for information or products to buy. Thus, cater to them as if they are wild animals looking for prey and ensure that they find the content filled with scent to a good meal.
It is imperative that the most important information are put at the topmost part of the content. If content writers write the old-fashion way where they write the most important point at the end of the essay, they will surely lose the interest of the reader immediately. Always make it a point that the most important information are mentioned first in the article.
Do not try to sound too clever or high-class. It should be okay to be creative in content but the readers just do not have the time to hang on to every word written in the article. It should still be possible to sound clever even when they use simple statements. In web writing, simple statements work best.
Better write the article for the scanners. When it comes to web pages, hardly anybody read them from fine print to fine print. They just glance at the new pages and scan the text. They will most likely focus on the first links or information they find interesting. If content writers write for this kind of audience, they just have to make the headline catchy, use image that communicate one’s message, reduce wordiness by using bullet points or numbered lists, and the likes.
Prioritize care words. These are the words that readers frequently use when they are searching for something. Basically, this is what they are looking for. In order to prioritize care words, a writer needs to use familiar words. For example, a family plans to go for a beach outing but on a limited budget. Instead of searching online for ‘cost-effective beach packages’, they will most likely use care words like ‘cheap beach packages’ instead.
When writing, do so for the lazy people. There is only a very small portion of readers who take the effort to read through the entire text of an article. The content posted in the website should be short paragraphs, using short sentences, and without unnecessary words. Avoid jargon and needless repetition as well. Be direct.
Do not expect the readers to arrive at your home page. Expect them to arrive anywhere on the site. The website is unlike a book where people read from cover to cover. There are people who might come in the middle of the website or even at the last web page created. Make the web page easy to understand regardless of where the readers arrive.
The content should be easy to find. The best way to do this is to lure the readers by giving useful information. Answer questions a potential customer might be asking. Include links to relevant pages. Use words the audience are looking for. Be helpful.
Visual impression is necessary. Content writers are not only required to focus on text but on the visual appeal of the website as well. With proper visuals, the readability of the text as well as its influence will increase significantly. Pick the right photos to use together with the article written.
Content writer needs to remember these tips. These will help readers get to know more about what a writer has to offer. It should be easier to persuade them to listen or even buy products from a promoted website through the persuasive content one can write.