Right now there are a lot of different things that you can do to get traffic to your website. But one thing is for certain, it’s a lot of hard work. An individual that is taking on the role of marketing for a page, without any help, is going to find that there is a mountain of issues that could arise. It’s best to hire a SEO consultant to do the heavy lifting, otherwise, you’ll find yourself in a maze of options with a lot of dead ends. Too often, webmasters think that they can do it all on their own, taking on the burden of coding, and SEO all in the same element. That’s not a good way to chase this solution. In fact, you’re going to find yourself way behind if you go this route. There are 3 major marketing mistakes that you will confront if you do not hire a consultant, and that may perhaps sway your decision making process moving forward.
Overstuffing Your Keywords
The first thing that a good SEO consultant will warn you against is in regards to the words that you use. There’s nothing wrong with using keyword phrases, but if you think that putting as many as you can into a body of text is the way to go, you’ll lose out fast. This is a process that can sink your website. Most people don’t realize the harm that they do by repeating phrases and elements over and over again. The more you do this, the less your ranking will rise in search engines. Search results are no longer weighing heavy on repetition like they did in the past.
Causing Your Page To Load Too Slowly
Another thing that you many webmasters make a mistake with is in regards to loading time. Page load times can end up doing more harm than good. You need to make sure that every page on your site loads fast, including those pages that have heavy video, and images within them. It’s best to ensure that every element on a site is optimized for the web, or else you’ll find that the rankings will not be in your favor. A good SEO consultant will optimize pages, but will also ensure that you are following the protocol set by search engines today. When your site is loading at optimal speeds, you’ll find you can get more attention to your site, guaranteed.
Spiking Downward When Search Engine Algorithms Shift
One of the worst things that can happen to your website right now is to get a high number of hits, then see a huge drop. Look up “Google Algorithm Spikes”, and you will see a lot of people that have tested the waters and seen their page drop dramatically. Imagine going from hundreds of thousands of hits daily, to nothing at all. This may not seem like it could happen to you, but when you don’t hire SEO consultant, you see that come down exactly.
At the end of the day, it’s not difficult to hire someone that is going to help you with optimization. However, it can prove vexing if you have already tinkered with the protocol ahead of schedule. Don’t wait too long to hire a good SEO consultant, or else you could have a huge mountain to climb in regards to marketing glory down the road. It’s easy to get stuck in old ways, even if you are tech savvy, so avoid resting on your past experiences. Focus on hiring someone that can bring about the best solution for your niche. You’ll find that with a little push, you could end up seeing a big success ratio.