Effective Ways to be a Professional Keynote Speaker

Public speaking is tough on its own, however, there is also a lot of hard work when it comes to doing it fulltime. Many professional keynote speakers are faced with regular tasks which require both intellectual and psychological strains.

Effective public speaking needs preparation and practice. To maintain a profitable income in being a keynote speaker, the following reminders should be observed.


Delivering a speech is not something that comes out of the blue. It needs enough time for preparation and research. Professional keynote speakers are familiar with the proper process of researching about the event, the subject of the speech, and the audience.

In this initial step, as a speaker, you must find ways to make the process enjoyable. Let this be an opportunity to look for inspiration to help you in writing your speech. Research is necessary to gather the vital information that would serve as foundation for your keynote.


One vital part in your speech is writing it. In this role, you can be an expert and have enough knowledge to make your own book. However, that is not enough. There is more to writing a keynote speech.

This step would require planning, crafting, editing, and revising. These are not quickly done in a couple of minutes. Keynote speakers know that they have to invest their time in making a speech that is worth listening to. The speaker has to build a piece of written material which will have the facts as well as stories which will engage the audience.

There are various ways in making a memorable speech, however, the beginning and the closing parts are the most important. Opening the speech would serve as your first impression to the listeners. Show confidence and gradually build rapport. The audience would want to listen to someone who knows what he/she is talking about. Do not start with a weak opening.

Also, the ending of your speech is crucial because this will leave a mark for the audience’s feedback. Learn to summarize your points clearly and you may opt to add a call for action.


Keynote speakersThere is no escape on this step. Effective keynote speakers practice their speeches way ahead of time. It is important to be familiar with the flow of your speech so that you will not get lost along the way. Through this step, you can work on your confidence and on how you are going to present. Learn about body language, intonation, and other related factors in delivering a speech.

Also, this part of rehearsing is not just to improve your speaking skill. This also includes checking the equipment in the event so that you can get over some glitches.

Other Factors to Consider

Preparation and Planning

As many individuals work on improving their speaking skill as well as building their confidence, preparation and planning should not be ignored. Skill and confidence would not matter much if you are to face the audience with an impromptu keynote piece. There would not be enough content to it.

Some wordsmith might get over with this concern by engaging the audience. But in the end, the result would not be a success because the listeners would not gain knowledge regarding the topic. Coming to the event unprepared is the worst sin any public speaker can commit.

Humor and Relatability

Even though the keynote has to be informative, it also has to be interesting to the audience. You can add humor to your speech so that it can have its own personality which the audience can relate to.

Also, putting in some anecdotes or stories of people whom the listeners are familiar with, will surely catch their attention. It will also be easily imprinted on their memories.

Remember these pointers so that you can deliver an effective speech. These are the things that even professional keynote speakers practice for their work.

How Do Content Writers Write Very Persuasive Web Content

Being a web writer means you have to be able to write in a language that your readers can understand as well as persuade them that what you are saying is the right thing. Being persuasive is also a way to keep the readers reading through your website. For content writers, here are the tips they remember to ensure that they are writing persuasive content.

First, a writer should treat the readers as wild animals – in a good way. Unlike when the audience are reading books, they will not read the content from the heading to the fine print, word for word. Instead, they will be hunting for information or products to buy. Thus, cater to them as if they are wild animals looking for prey and ensure that they find the content filled with scent to a good meal.

Content writingIt is imperative that the most important information are put at the topmost part of the content. If content writers write the old-fashion way where they write the most important point at the end of the essay, they will surely lose the interest of the reader immediately. Always make it a point that the most important information are mentioned first in the article.

Do not try to sound too clever or high-class. It should be okay to be creative in content but the readers just do not have the time to hang on to every word written in the article. It should still be possible to sound clever even when they use simple statements. In web writing, simple statements work best.

Better write the article for the scanners. When it comes to web pages, hardly anybody read them from fine print to fine print. They just glance at the new pages and scan the text. They will most likely focus on the first links or information they find interesting. If content writers write for this kind of audience, they just have to make the headline catchy, use image that communicate one’s message, reduce wordiness by using bullet points or numbered lists, and the likes.

Prioritize care words. These are the words that readers frequently use when they are searching for something. Basically, this is what they are looking for. In order to prioritize care words, a writer needs to use familiar words. For example, a family plans to go for a beach outing but on a limited budget. Instead of searching online for ‘cost-effective beach packages’, they will most likely use care words like ‘cheap beach packages’ instead.

When writing, do so for the lazy people. There is only a very small portion of readers who take the effort to read through the entire text of an article. The content posted in the website should be short paragraphs, using short sentences, and without unnecessary words. Avoid jargon and needless repetition as well. Be direct.

Do not expect the readers to arrive at your home page. Expect them to arrive anywhere on the site. The website is unlike a book where people read from cover to cover. There are people who might come in the middle of the website or even at the last web page created. Make the web page easy to understand regardless of where the readers arrive.

The content should be easy to find. The best way to do this is to lure the readers by giving useful information. Answer questions a potential customer might be asking. Include links to relevant pages. Use words the audience are looking for. Be helpful.

Visual impression is necessary. Content writers are not only required to focus on text but on the visual appeal of the website as well. With proper visuals, the readability of the text as well as its influence will increase significantly. Pick the right photos to use together with the article written.

Content writer needs to remember these tips. These will help readers get to know more about what a writer has to offer. It should be easier to persuade them to listen or even buy products from a promoted website through the persuasive content one can write.